Email Marketing: A Vital Tool for Musicians

The music industry has changed a lot in recent years. It's more important than ever for bands and musicians to connect with their fans on a regular basis. In order to increase your fanbase, you need to encourage people to leave reviews, watch your YouTube videos and download your latest tracks. Email marketing provides the ideal medium for this.

Email marketing allows you to speak to your fans and followers directly. You can target them with messages that you know will interest them, and that they will want to pass on to their friends. Email marketing also benefits from scalability; your email campaigns can grow as your fanbase grows.


Starting, and establishing, an email marketing campaign can be challenging. Thankfully, our expert team here at MailingManager can help. From preparing a bespoke email template to providing you with useful list building tools, we have the perfect email marketing solution for you.

Why Should Musicians Use Email Marketing?

Email marketing is one of the only methods of promotion that allows you to target your fans directly. As your followers have opted to receive your messages, you can send them things that are of genuine interest to them. This is what makes email marketing so successful.

MailingManager can help you create emails that your fans will appreciate and what to share.

Musician email templates

Click to see full size images

As well as helping you put together beautiful image-rich emails that will look great on both desktops and mobile devices, we will also give you the tools to enable them to be shared on social media. This will extend the reach of your messages far beyond the inbox.

Yet, despite it's numerous benefits, email marketing is incredibly affordable and offers a significant return on investment. The facts about email marketing speak for themselves:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • 91% of consumers reported checking their email at least once a day. (Email Monday)
  • Emails that include social sharing buttons have a 158% higher click-through rate. (DMA)