Email Marketing for DJs and Nightclubs

How do you ensure that your nightclub remains popular in spite of increasing competition? Traditionally, DJs and nightclubs would have used television, radio or newspaper advertising to increase awareness of who they are and what they do. However, these marketing methods can be hugely expensive, and there's no guarantee that they are reaching your target audience. Thankfully, there is a much more reliable and cost effective way to promote your nightclub: email marketing.

With email marketing, you will be able to send targeted messages about your nightclub to both your loyal customers and all the potential visitors in your local area. It provides a simple way to boost your club's exposure while still enabling you to stick to a tight budget. Even independent DJs can benefits from email marketing. You can let your fans know when and where you are playing, increase awareness of what you do and, potentially, pick up more bookings.


Our expert team at mailingmanager can help get your club's email marketing campaign off to a flying start. We will help you create a bespoke email template that perfectly reflects the style and ethos of your nightclub. We can also help you along every stage of your email campaign, from building your mailing list to monitoring your results. And if you already have a social media presence, we can add social sharing buttons to integrate your email marketing campaigns, integrating the two perfectly.

Why Should DJs and Nightclubs Use Email Marketing?

Email marketing is the perfect choice for DJs and nightclubs. It's wide reaching, works well with social media and offers an incredible return on investment. But, don't just take our word for it. The facts speak for themselves:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)
  • 91% of consumers reported checking their email at least once a day. (Email Monday)
  • Emails that include social sharing buttons have a 158% higher click-through rate. (Social Fresh)

Email Templates for Nightclubs

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