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Boost your exposure: email marketing for photographers

Email marketing poses a number of advantages for photography businesses that embrace the functionality that it offers; an efficient means to illustrate the value and quality of any given photographer's particular service.

Email marketing can offer a lot to photographers and photography businesses looking to expand their reach and gain more leads; not only does it provide a high open rate across multiple varieties of device, whether mobile or desktop, but utilising the services of an email marketing company like Mailing Manager also makes the process of creating and distributing marketing emails extremely easy.

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What benefits do photographers get from utilising email marketing?

Email marketing helps photographers to market their businesses by providing an easy way to show off their portfolio. Consumers are unlikely to hire an unproven photographer; skill and success in any artistic or design related discipline is highly subjective. Email marketing allows your work to speak for you.

Email marketing also excels at advertising business through promotions; high open and click through rates mean competitions or prize draws can be very successful in the photography niche.

Photography email templates

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Mailingmanager make email campaigns easy; we provide a range of templates for photographers to utilise, and can provide further assistance in the design of bespoke templates if need be.

But don't just take our word for it, see what email marketing can do for your photography business below:

  • Emails are an excellent medium for gaining leads; with 42% of businesses asked in a study identifying email marketing as one of their most effective lead generation channels. (Circle Research)
  • Another study illustrates the effectiveness of email marketing by providing explicit examples of the successes that photographers have had; with photographers landing jobs with the likes of Bloomberg Businessweek and Barron's Mutual Funds through their canny use of email marketing(Agency Access)