Email Marketing for Retail

Being a retailer, both online and on the high street, has never been more competitive. Retailers, now more than ever, need to be taking the time to update and connect with customers in order to ensure people keep coming to you. With so much competition out there, how can you ensure that yours is the one that stands out from the crowd? The answer lies with email marketing.

Email offers everything a retailer could want and need from a marketing method. It is a simple and cost effective way to connect and engage with your customers. With email marketing, you can provide them with a truly personalised experience; the kind of experience that will keep them coming back for more and encourage them to recommend your business to others.


With the help of our expert team at mailingmanager, establishing an email marketing campaign for your business has never been simpler. We will give you all the tools you need to create, deliver and target your emails, helping you to create the kind of personalised marketing experience that customers these days demand. With our proprietor reports, you will also be able to see for yourself the benefits that email marketing is bringing to your business.

What Benefits Can Email Marketing Offer to Retailers?

In the highly competitive retail environment, where budgets can be very tight, you need to make sure that your chosen marketing method is working for you. Email marketing offers an unrivalled return on investment, making it the obvious choice for retailers:

  • In 2013, nearly £25 (£24.93) was made for every £1 spent on email campaigns. (DMA)

Retail email templates

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With email marketing, you can provide your customers with personalised deals and offers. This will both help your existing customers feel more valued, while attracting new ones to your business.

  • 70% of consumers utilise the deals that they are provided with in emails (Shopify)
  • In 2012, 44% of email recipients made at least one purchase based on a promotional email (Salesforce)

All-in-all, mailingmanager offers the perfect email marketing solution for retailers