Email Marketing for Schools

Email marketing is not something usually associated with educational establishments. But, just like with any business, schools need an effective way to communicate with students and staff, as well as a way to demonstrate the benefits of their establishment to prospective learners. Email marketing provides a means to connect all these people extremely efficiently.

The marketing needs of a school are likely to be quite different to that of an average shop or ecommerce business. That's what makes email marketing the perfect fit. Email marketing is incredibly versatile, able to communicate any message to as many people as you need at any time. A campaign can be created to perfectly meet the needs of any school or educational establishment.


Setting up an email marketing campaign doesn't require any previous knowledge or experience. Our expert team here at MailingManager can do all the hard work for you. From creating a bespoke template to building a mailing list to monitoring results, MailingManager can help you every step of the way.

What Can Email Marketing Do For Your School?

Communication is the vital to the success of an educational establishment. Email marketing can be used to inform students about course dates and times, inform staff about closures or class changes, or to encourage prospective learners to sign up. In fact, email marketing is one of the most efficient and effective ways for schools to communicate with interested parties:

School email templates

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  • Education companies have the highest average unique open rate (26.2%) in email marketing (Silverpop)

Email marketing has the unique ability to be informative without being intrusive; an ideal match for a school or educational establishment. It is these characteristics that make it the communication method that people appreciate and favour:

  • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter (Nielsen Norman Group)

With the help of our team at MailingManager, you'll soon begin to see the benefits that email marketing can offer your school.