There’s a possibility you might start to see a new series of email addresses appearing in your subscriber lists and they will take the form of ‘@instagram.com’.
Bought by Facebook in 2012 for a staggering $1 billion, the photo sharing service Instagram has gone from strength to strength since. It now has over 150 million active users across the globe and has recently introduced an advertising scheme which appears to have been received well by users and marketers alike. The ability to post videos as well as static images has also been launched recently and was instantly adopted by the loyal user base.
This latest news does appear to suggest that Instagram won’t purely be focussing on photos and videos, though. Industry insiders have offered the strongest hints yet that Instagram may well be considering its own email service.
The company themselves haven’t confirmed anything, but data obtained by one e-commerce company discovered that ‘@instagram.com’ was starting to appear alongside more typical addresses such as @hotmail.com and @gmail.com. They are also being spotted more often on social media platforms such as Twitter.
Instagram has long been rumoured to be working on a messaging service to compliment its current image-based social network, but the introduction of email accounts could be very much linked to this. If true, it is likely that the suspected messages will, in fact, simply be emails.
Some experts believe that the feature could even be rolled out as soon as before Christmas. There is an air of excitement about its possible arrival, too, with one tech blogger claiming: “Instagram has proven to be the king of photo apps when it comes to social, open consumption, so it seems natural that it, too, would eventually sprout its own private communications channel, to tap into that opportunity as well.”
We’ll be keeping a close eye on this one…