Mobile Internet usage has rapidly become a normal part of the lives of millions of people worldwide. It recently overtook desktop as the preferred method of surfing the web. For these reasons, experts have long advised companies to make their websites ‘mobile-friendly’ and, as of last month, this became a lot more important.


On April 21st, Google introduced a new algorithm, putting a lot more focus on the mobile web. Sites that, according to Google, aren’t mobile-friendly will be heavily penalised in search results. However, this update is just specific to search results on smartphones. Results on tablet devices will remain unchanged. The changes also only apply to individual pages, not entire websites.

Is My Site Mobile Friendly?

Google has developed a tool which will let webmasters know if their website passes the mobile-friendly test. Simply input your URL into their ‘Mobile-Friendly Test’, and Google will let you know if your site has a mobile-friendly design. If your website doesn’t pass their test, Google will give you some suggestions on things you can fix, and let you know how to fix them. Their criteria includes the amount of space between links, the size of text on the mobile site, and whether the content fits across a mobile screen.

How Does This Affect My Search Rankings?

Websites that pass Google’s ‘Mobile-Friendly Test’ should see a positive impact on their search rankings. However, if your website is deemed to not be mobile-friendly, Google will penalised you in their search results. Obviously, this will have more of an impact on website’s that see a lot of traffic from mobile sources.

Having a mobile-friendly website has never been more important. With Bing recently announcing that they will soon roll out their own mobile-friendly update, now is the time to make the changes that you need to.

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