The popularity of Apple devices shows no sign of waning. Recent research suggests that 54% of all email in the UK is opened on an iPhone or iPad.
The research, conducted by SendGrid, also found that the total number of emails opened on iPad had increased 18% on the same period the year before, and the iPhone had seen an increase of 5%. On the other hand, only 8% of emails are opened on Android devices; a 30% decrease on last year.
It was Nokia that saw the largest drop in market share. The number of emails opened on their devices fell by 68% compared to the same period in 2014. This wasn’t the only surprise unveiled by the research. Although they are often seen by some as a faltering smartphone brand, the number of emails opened on Blackberry devices actually increased by 20%. It is suggested that this is due to the increased security of its email platform.
The study also found that the majority of Western Europe seems to favour Apple devices for email. In France and Spain, 47% of emails are opened on Apple devices, while in Germany it’s 46%. However, the Italians don’t have the same love affair with Apple, with the amount of emails opened on iOS devices actually decreasing by 44%.
In order to compile the research, millions of emails opened in a 10-day period at the start of 2015 were analysed. The results of this were compared to the same period in 2014.